|
· Estimated
number of call centres - 3,900
· Estimated number of persons employed in the industry -
225,000 (12% increase since '01)
· Estimated value of call centre industry recurrent
costs: AU$9.9
Billion pa includes:
- AU$6.4 B
pa on labour related (65%)
- AU$1.4 B
pa on technology (14%)
- AU$1.3 B
pa on communications (13%)
· Estimated total number of call centre seats - 140,000
to 150,000
· Mean call centre size - 67 seats
· Percentage of customer contacts handled by call centre
channel - 69% (3% increase since '01)
· Mean number of transactions handled per call centre
per week - 36,102 (37% increase since '01)
· Per seat cost of call centre - AU$71,820
(increase of 5% since '01)
· Mean gross agent base wage - AU$34,824
per year (increase of 3% since '01)
· Mean annual agent turnover rate - 17% (5% decrease
since '01)
· Mean duration of training days for new agents - 11
days per year (13 days in'01)
· Mean duration of training days for experienced agents
- 10 days per year (14 days in '01)
· KPI's - Avg. speed of answer 27 seconds (32
seconds in '01); Duration
of inbound calls 199 seconds (223 seconds in'01); Abandoned
call rate 5% (5% in '01)
-ACA
Research 2002 Call Centre Industry Benchmarking Study.
In summary, the Australian best of class 24/7 web based call centre
labour pool is educated, articulate, motivated, multi-skilled
and multi-lingual. In the Asia-Pacific region and the
sub-continent, including India, only Australian call centres have
these skill sets.
Australian best of class call centres are
a compelling and stimulating place to work. Agents want to
provide good service, up-sell, cross-sell and are prepared to
do something extra. This leads to a better customer impression,
which in turn leads to customer recommendations, customer
retention, and a higher return on campaign/project investments.
|