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Some Tips for
Outsourcing |
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- Outsourcing is not subcontracting.
Outsourcing involves restructuring and management.
- Consider your outsourcing partners on
an equal standing and as part of your team.
- Distance promotes objective performance
evaluation, so don't set unrealistic early goals.
- Focus on solutions, not problems -
because people are people - they will arise.
- Ensure the service bureau understands
the culture of the (client and) campaign.
- Once a trial period has been
successfully passed, establish a standard 5 year service
agreement to get both parties to truly commit.
Once your partner has got it right, you don't want them
looking elsewhere because of lack of any commitment.
- Seek only partners' with a core project
identity that run similar campaigns to your outsourced
campaign and not multiple high turnover campaigns.
- Ensure your partners staff have a low
turnover rate, a relevant training program and key support
management.
- Establish trust, a common belief and
joint goals. Outsourcing is all about relationship
management.
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Here is a short checklist
when you are choosing an
outsourcing partner: |
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- Experienced staff and account
management expertise .
- Competitive pricing.
- References, reputation and a verifiable
track-record.
- Financial stability.
- If the application is agent-based
rather than hardware-based
- Technology capability and growth
potential.
- Flexible call handling capacity.
- Its ability to be proactive and
generate initiatives that affect the bottom line and the
quality of the project.
- Its ability to supply diagnostic
performance/service level metrics and business/financial
target metrics.
- Ensure they understand what the program
goals are.
- Are they experienced in doing the
things you want.
- Ensure they have regular project
C.S.R./T.S.R. and Customer Service Call Audits.
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